Working with the txt: Parody

The message of the parody is to show that smoking leads to death and the rationale behind the strategy we chose to create this ad was to get people to stop smoking and killing themselves. Shareen and I thought this particular design would be effective because almost everyone is familiar with this product and the slogan of "Pleasure to Burn" was perfect to pair with the concept of death. The only questions that arose as we moved through the concept to design phase was what color urn to use?, should a logo be on the urn?, and should another logo be on the ad period?. Working on a parody ad helped me to see that advertising as a form of public communication is very useful and in most cases helps people get the point. I learned that there is a preferated line when it comes to the ethics of advertising because you are allowed to advertise an item that can kill and cause harm but it's ok as long as you state what the product is capable of doing, which isn't right in my opinion.